In this digital age, your website can make or break your online business. Research has shown that 75% of customers judge a company’s credibility based on their website design! That means that 75% of your potential customers will judge whether or not they want to buy the goods or services your company sells based on how appealing your website is to them. That’s why having a user-friendly and visually appealing website is critical to the success of your business. A carefully selected WordPress theme can help you with this.
What is a WordPress theme? I’m glad you asked. A WordPress theme is a collection of files that work together to produce a graphical interface, with an underlying unifying design for a weblog. It modifies the way a website is displayed without modifying the underlying software. In short, it’s all the pieces that fit together to make your website appealing and eye-catching; it’s the way your website looks. The task of choosing a theme for your website or blog can seem daunting at times. However, the following six tips can help make the selection process a little less treacherous.
1. Identify The Purpose of Your Website
Perhaps you’re a photographer looking to showcase your amazing portfolio to new clients. A theme that allows you to display your pictures in eye-catching galleries and compliments your body of work is definitely something you should be looking for. Maybe you make custom apparel and need a website to house your online storefront. A theme that has outstanding e-commerce capabilities and is easy for customers to navigate can make getting your online shop started fast and painless. Knowing why you need a website or a blog is first and foremost the most important step when selecting a WordPress Theme. You want to ensure that your theme makes it easier for you to achieve your goals!
2. Identify Your Target Market
In order for your site to thrive, you need to generate traffic. Understanding who you want your website to cater to and who your target market is will ensure that you select a theme that will draw your intended audience to your site.
3. Study Websites You Like
First and foremost, it’s important that you, the owner, love your website. You have to be enthusiastic about the features your website has to offer; because potential visitors can tell a lot about your company just by browsing around your website. Being proud of your website will ensure that you market and “sell” whatever you have to offer well! The easiest way to ensure that you have a website you like is to study existing sites you frequent and make a list of what you like and what you don’t like. This helps you to decide what important features you need your theme to have and what to avoid.
4. Do Consumer Research
Now that you know who you want your website to attract and what features you like, take the time to study the online habits of your target market. There are a plethora of websites that offer information about the rapidly changing online patterns of consumers. Whether it’s identifying certain colors and graphic placements that entice customers or understanding the different elements that influence the shopping behaviors of millennials. There are tons of information out there that will help you ensure that your theme best highlights the things that improves the user experience of your website. Remember, Google is your friend!
5. Pick a WordPress Theme
Now that you’ve done your due diligence, it’s time for you to pick your theme! The beauty of WordPress is that there are a wide array of themes to look for ensuring that your needs are met. There are a plethora of free themes as well as themes that you can pay for available for you to pick from. Therefore, you don’t have to worry about sacrificing what is important to you and settling for any old theme. If you have the technical background, you can also create your own theme that’s perfectly customized to your liking! Creating your own theme requires extensive coding knowledge and can be quite time-consuming. However, there are websites like Lynda that provide courses on how to build your own WordPress theme. If your budget permits, you can hire a WordPress freelance developer who can build and customize the perfect theme for you.
6. Get Feedback From Users
It’s always a good idea to get feedback about themes you choose from the people around you and listen to what they have to say. Also, make sure that you can easily access all key features and navigate your theme. If the theme is too complicated and confusing for you, there’s a good chance it will be too complicated for your potential visitors! Remember, flexibility is key. If you get your site up and running and find that visitors don’t like a certain feature or can’t find a key feature (such as contact information), always go back and reconfigure the layout of your theme or even select a new theme. There is no law that the theme you pick is the one you have to stick with for life.
Selecting a WordPress theme is not a decision that should be made quickly or taken lightly. It can make or break your online business. These six tips provided above will steer you in the direction that’s best for your company’s needs. They give you a great starting point by ensuring your online presence is dynamic and engaging!